How to Set Up an Email Marketing Campaign

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Affiliate marketing is an exciting field, and one of the primary reasons why is because there are so many different channels to engage and communicate with your audience.

And one of the best ways to grow your audience is by setting up an email marketing campaign.

But how exactly do you go about this, and what should you consider to ensure that your email marketing campaign is effective and delivers value to the recipient?

Keep reading and we’ll reveal everything.

What email marketing platforms are available?

When you run an email marketing campaign, the first thing you’ll need to do is pick a platform to help build a database of recipients and distribute your emails.

There are plenty of options available, but we recommend MailChimp or Aweber.

MailChimp offers a comprehensive suite of tools for email marketers, including audience management, a creative system, and insights and analytics to help you grow.

Another popular email marketing platform is Aweber. The company primarily targets small businesses and – like MailChimp – offers an impressive suite of services. This includes the ability to design templates with Canva, in addition to automation and segmentation.

Aweber has a free version, and the paid edition starts at $16.15 per month. MailChimp also has a free starting point, while its Standard package begins at $17 monthly.

What do affiliates need to consider when creating and launching campaigns?

Once you’ve chosen your platform, you’ll need to think about creating and launching your campaigns.

One of the most important things you’ll need to keep in mind is your messaging. Your audience probably receives dozens of emails each day, and you’ll need to find a way to stand out above the noise.

Your email title should prompt the user to click on it and create a sense of urgency or intrigue. Once you’ve reeled them in, you should opt for short and engaging copy in the main body of text.

Also important in your email creation is when you send your email out. You want to ensure that it is being distributed at a time when they are likely to open it – this requires some research and experimenting to understand when most of your emails are opened.

As humans, we love gifts. If you want people to engage with your newsletter, offering them something for free – or the opportunity to win a prize – is an excellent way to get more people subscribing and engaging.

For example, online sports betting affiliates could offer an exclusive bonus with one of their operator partners.

How can affiliates grow their email subscriber lists?

Email marketing campaigns require constant analysis to ensure they work. First and foremost, you need to segment your audience accordingly to ensure that you hit the right people with your content. Doing this will save you a lot of wasted time and energy later down the line.

Another way you can grow your email list is by including calls to action on all your content. Offering a prompt to sign up to your email – or adding a pop-up on your page (if it isn’t intrusive) – is a superb option for building a larger audience.