Gambling.com Acquires Bonusfinder.com for $69 Million

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Gambling.com is looking to expand its North American footprint with its recent acquisition of Bonusfinder.com. The deal is worth $69 million and is another example of the land-rush of acquisitions that’s currently marking the red-hot North American gaming market.

Under the terms of the deal, Gambling.com will be paying NDC Media, the publisher behind Bonusfinder.com, an initial payment of $13.92 million. That payment consists of $11.4 million in cash and $2.86 million in Gambling.com shares.

NDC Media can pick up another $25.7 million in 2023 if they hit certain earning targets. The company can earn another $38.6 million in 2024 based on similar performance goals. Gambling.com gas the option to pay out up to 50 percent of these earning bonuses in company stock.

One aspect that made the Bonusfinder.com acquisition so attractive to Gambling.com is its large presence in Canada. Company officials are looking at that existing audience to pay off in a big way when regulated online gambling comes to Canada.

In a press release announcing the acquisition, Fintan Costello, Chairman of BonusFinder spoke on the synergy between the two organizations saying, “These organizations complement each other well as partners within the North American market. Gambling.com Group has demonstrated its leadership position within the online sports betting and iGaming industry, and its proprietary technologies and experience will provide BonusFinder with the tools to maximize growth in this exciting new era of North American regulation.”

harles Gillespie, Chief Executive Officer of Gambling.com Group was similarly enthused saying, “Over the past five years, Fintan Costello and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach. The acquisition of BonusFinder gives Gambling.com Group additional scale in the North American online gambling market. BonusFinder’s strong presence in Canada is expected to drive increased market share for the Group ahead of the anticipated Ontario online sports betting and iGaming market launch in April.”