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Caesars Sportsbook is looking to cement its place in the red-hot US sports betting market with series of star-studded ads hyping the operator’s prop bets. It’s a brand-building exercise that could pay off for the iconic brand with legions of new, and loyal, customers.
With sports betting newly legal to a wide swath of the American public, Super Bowl LVI will be the first opportunity many of them have to actually make those wacky Super Bowl prop bets they’ve heard so much about, like what color Gatorade will get dumped on the winning coach? Not surprisingly, US sportsbooks are going all out to accommodate this market niche using its ubiquitous spokespeople, JB Smovve and Halle Barry, along with the Manning football family.
In a move meant to provide some familiarity to neophyte US bettors, Caesars is also introducing their own version of the popular Squares game. This version allows players to wager on particular numbers determined by the score-by-quarter and final scores.
Though they haven’t released their slate of Super Bowl LVI prop bets, they wagers are centerpiece of Caesars final NFL season blitz.
Ken Fuchs, Head of Sports at Caesars Digital spoke about the importance of mixing an element of fun into the Super Bowl hype in a recent interview with SBC Americas saying, “The Super Bowl is all about super-serving fans and sports bettors of all types. In addition to taking the biggest bets on the biggest markets, Caesars has been a trendsetter in creating props that resonate and generate a lot of fun for bettors.
“There’s a little something for everybody, including live props during the game, and we look forward to seeing a great matchup play out.”
Super Bowl LVI not only stands to be the biggest US sports betting event to date, it’s also an opportunity for operators like Caesars Sportsbook to create lifelong customers through the fun of prop betting.